Hupperetz (1966) is Director of the Allard Pierson Museum. He studied Ancient History and Provincial Roman Archaeology at Radboud University in Nijmegen. In 2004 he defended his PhD thesis at he University of Tilburg - on The memory of a street - Eighthundred years of living in the Visserstraat in Breda. Promotores were prof. dr. G.W.J. Rooijakkers and prof. dr. A.J. Bijsterveld. He is a heritage specialist in the field of museology, (Roman and late medieval) archaeology, castles, housing culture, cultural landscape and urban environment focused on extra value by digital and virtual media and a multidisciplinary approach. Specialities - development of and research on historical and archaeological exhibitions. - advising on heritage related to museology, archaeology, cultural landscape and urban environment. - multidisciplinary research: combining archaeology, historical research on archives and architectural history; specialized on museology, digital heritage, archaeology, castles and early modern citylife. Wim Hupperetz is involved in two major EU funded projects V-MUST and meSch that aim at providing heritage professionals technological tools for the creation of, respectively, virtual museums and smart exhibits.