Taco Dibbits will share with you the successful digital strategy of the most successful museums in the world
About Keynote: Taco Dibbits
The Rijksmuseum is the museum of the Netherlands. For seven years (2006-2013) the main museum was closed for renovations. The museum used this period to accelerate the digitization process and to reconsider its digital strategy. In the same year as the reopening, the Rijksstudio was launched. Museum and virtual exhibit share two core values: open and simple. The museum radically changed its licensing policy making available digital representations of one hundred thousand of its public domain objects freely available in high resolution to download, edit, rearrange and reuse, not only by the public but also by the creative industries. The Rijksstudio has won various awards as innovative digital service and results in high outreach of the Rijksmuseum’s collections.
In his key note Taco Dibbits, director of collections, will touch on the different use cases involving new audiences supported by the Rijksstudio. He will go over the development within the museum arriving at the current strategy of openess. He will address questions related to the strategy like: what does it require as infrastructure, staff expertise and partnering? What is the underlying business model? What can other heritage organisations learn from the Rijks? What’s the impact on the position of the Rijksmuseum as part of the (inter)national eco-system? How important is Europeana in these developments? Dibbits will also share his ideas about the future of digital heritage in general and strategy of his institution in particular. Will the Rijksmuseum go on open publishing the remaining part of the huge collection or is it already working on the new killer app?