In the same five years Europeana has been in existence, Retronaut has amassed a huge following with 200,000 on Facebook and over 50,000 on Twitter. Retronaut engages "Cultural Window Shoppers". Recently The Times put Retronaut at #20 for “The 50 people you should follow on Twitter”
“The more digitalised the world becomes, the stronger the lure of nostalgia it seems to be. Tweets from the Retronaut – blogger Chris Wild – present photographs showing the past not as something safe and familiar, but as odd, eccentric and often quite funny. So expect to see everything from Edwardians riding pigs to Georgian chamber pots made to look like Napoleon to photographs of Ernest Hemingway in the bath. It’s an online rabbit hole you’ll struggle to find your way out of.”
- The Times, November 4, 2013
Europeana has been using Retronaut's SPEED model for sharing disruptive material from heritage collections on social media, a model we believe will help unleash the viral potential of the collections you hold and increase your return on time investment. Through concrete examples and metrics, we will highlight the potential of what can happen when you expose unconventional images from your collections and share them on social media. The SPEED model breaks down Retronaut’s key ingredients for virality and we will illustrate how they have been applied to some of Europeana’s social media activities. Using SPEED, a single image of 1930s nose jobs from Europeana amassed 100,000 pageviews and increased interest in the collection of the Wellcome Library by over 17,000%.